Amazon’s replacing ‘Try Before You Buy’ with a ‘Virtual Try-On.’
Swapping a physical try-on for a digital one is becoming somewhat of a theme in online retail.
Virtual Try-On joins other features like AI-powered size recommendations.
Amazon would rather you try clothes on virtually instead of testing their fits at home. The company is officially retiring its “Try Before You Buy” program at the end of January, and in its place, Amazon wants you to trust its AI tools to find your perfect fit.
Try Before You Buy launched in 2017 as Prime Wardrobe and has let buyers get up to six items, try them on at home, and only pay for what they keep while sending back the rest. No dressing room with harsh fluorescent lighting is necessary. It’s very popular, but Amazon has decided the program is not good enough.
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