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Amazon’s biggest rival offers a near-identical alternative in three-quarters of cases but huge issues remains

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  • Lookalike products on Temu spark authenticity concerns
  • Temu’s review system faces scrutiny amid signs of manipulation
  • Price alone won’t dethrone Amazon – Temu must earn consumer trust

Chinese ecommerce giant Temu has emerged as a strong competitor to Amazon by offering significantly lower prices on a wide range of products in recent months

A new Omnisend report has claimed Temu’s prices are, on average, 40% lower for items closely matching Amazon listings. The site relies heavily on discounts to attract shoppers, with around 65% of its listings featuring markdowns, compared to 47% on Amazon, with some items seeing price cuts as high as 98%.

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