Bun B, Crown Royal, And PURPLE BRAND Partner For Rodeo Collection

Every year ahead of the Houston Livestock Show and Rodeo, Bun B gives creative authority to PURPLE BRAND co-founder Luke Cosby before he takes the stage. With eye-catching looks inspired by the rapper’s personal style, music, and Houston culture, inquiring minds frequently reach out to the brand for their chance at sporting the luxury leather pieces.

This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown Royal to release a limited-edition capsule collection featuring a Jeff Hamilton varsity jacket, the Crown Royal x Bun B Signature Poncho, and the Crown Royal x PURPLE BRAND Graphic Tee.

The Crown Royal branding in each piece is intentional and fused with the PURPLE BRAND’s dedication to crafting luxury streetwear with a focus on timeless quality, and the collaboration’s goal of designing items with a fusion of heritage, craftsmanship, and Houston culture. As described by the brand, the capsule reinterprets classic rodeo aesthetics through a modern lens.  All three pieces officially launched after Bun B’s Rodeo concert at the brick and mortar PURPLE BRAND store in the Houston Galleria mall and will debut online on Wednesday (March 12). Proceeds from the drop are dedicated to Soldier’s Angels, a Texas-based nonprofit that provides resources to military families.

Those closest to Bun B, media members, and more celebrated the collaboration with an exclusive dinner to preview the garments in the days before the rodeo. The night also officially kicked off the rapper’s extended birthday celebration with Crown Royal cocktails and a gourmet cake complete with sparklers and a custom bottle of the Canadian whisky.

“I just take his lead. We’ve been talking for several years about trying to find a way to extend what we do outside of the rodeo,” explained the Texas rapper of his relationship with Cosby to VIBE ahead of the dinner. “That’s kind of been the basis of our relationship, trying to make sure that everybody’s representing the city the right way. Every year I wear something, there’s always something that people are like, ‘Man, can I get that?’

He continued, “When you’re working with a visionary, to just see their creative genius unfold and just there’s certain notes that he takes, and there’s certain things that I will be like, ‘This is what I’m thinking,’ but I never see any sketches or anything, it’s just conversational input. I mean, when you work with somebody that is quite frankly, just a brilliant mind, it’s beautiful to watch how they operate, and now I don’t have to be the only person that benefits from rodeo gear from Luke. Now everybody can actually be a part of Purple’s rodeo experience.”

During the in-store launch the day following Bun B’s Birthday Bonanza, the PURPLE BRAND hosted an exclusive group to shop and sip as Bun B and Luke Cosby shared the collection hands-on. Dozens flocked to shop to purchase items, and indulge in Trill Burgers and Crown Royal cocktails. A DJ kept the energy lively with smooth transitions between Houston classics and modern hits.

“I’ve been given so much by the city of Houston and the people that have supported me across many different aspects of my life and my career. That’s always pertinent for me to give back, you know what I’m saying, to the community. So I’ve done it personally myself,” explained the 51-year-old. “It’s great to have a company like Crown Royal that not only understands that, but it’s already a part of their culture and their messaging. It just lends itself to us creating, not just a great collaboration and a great concert, but a great experience for people to be a part of.”

Take a look at the merchandise and moments from the launch dinner celebrating the Crown Royal and PURPLE BRAND Rodeo Capsule Collection inspired by Bun B below. Shop the collection on the official website.