Nigerian singer-songwriter Tems has released the visuals for her 3rd record ‘Burning’, off her debut album “Born in the Wild“ and it might be a thought-provoking commentary on the highs and lows of fame. The self directed music video is set against the bustling backdrop of New York City, follows Tems as she navigates the concrete jungle with a stoic, almost detached expression.
The contrast between Tems‘ calm demeanor and the frenetic energy of the city streets is striking, underscoring the sense of disconnection between her and her immediate environment. This reflects her saying: “I could figure out myself when I’m distant in my world”.
As she walks through crowded sidewalks, and across busy intersections, and a relatively calm city subway, her blank gaze suggests a feeling of being lost in the chaos.
But amidst the hustle and bustle, Tems finds solace in her private space. The video hints at a sense of reclaiming control and finding inner peace, which might be offering a glimpse into the artist’s personal struggles with fame.
Visually, the video is stark and cinematic, with a muted color palette that adds to the sense of melancholy. Tems‘ performance is understated yet powerful, conveying the emotional intensity of the song.
Overall, the “Burning” music video is a haunting reflection on the costs of fame and the importance of holding onto one’s identity in the face of success. Tems’ thought-provoking visuals and soaring vocals make for a compelling watch, cementing her status as a superstar in the global music industry.
Watch the music video for “Burning” below.
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