Dr. Dre and Snoop Dogg’s Still G.I.N. brand have unveiled an innovative new commercial featuring life-like images of legendary musical icons Frank Sinatra and Sammy Davis Jr.
The 90-second ad, which will premiere on Tuesday (Dec. 10) in a condensed 30-second version during NBC’s The Voice finale, is a groundbreaking visual experience, blending past, present, and future.
Dr. Dre (L) and Snoop Dogg participate in a live episode of the podcast “Drink Champs” at ComplexCon 2024 at the Las Vegas Convention Center on November 16, 2024 in Las Vegas, Nevada.
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The commercial, created by Still G.I.N.’s creative agency, Rosewood Creative, alongside director Dave Meyers and generative AI company Metaphysic, places Dre and Snoop in the middle of a glamorous, high-end nightclub.
Dressed in tuxedos, the duo confidently struts through the venue, catching the attention of the legendary figures Sinatra and Davis.
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With their trademark charm, Sinatra and Davis inquire about their drink choice. Snoop answers with his iconic laid-back style, “Gin,” while Dre adds, “Still G.I.N.”
Sinatra, ever the showman, excitedly declares, “Okay. Still G.I.N. for everybody!” The crowd erupts into cheers, and in a surprise cameo, actress and model Lori Harvey can also be spotted enjoying the scene.
The commercial, which celebrates collaboration across generations, was crafted with input from the Sinatra and Davis estates to ensure an authentic portrayal of the legendary Rat Pack members.
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The ad’s concept is described as a “what if?” meeting, blending the legacies of music’s past with the influence of today’s stars.
Tina Sinatra, daughter of Frank Sinatra, expressed her excitement and admiration for the ad in a statement. “To see Dr. Dre and Snoop Dogg alongside my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal,” she told PEOPLE.
“It’s a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations.”
A view of atmosphere during the Food Network New York City Wine & Food Festival presented by Invesco QQQ – Brooklyn Eats & Beats hosted by Esther Choi, Billy Durney, Sean Feeney, Mark Iacono and Michael Solomonov presented by Gin & Juice By Dr. Dre and Snoop Dogg at Brooklyn Army Terminal on October 17, 2024 in New York City.
Tasos Katopodis/Getty Images for NYCWFF
Still G.I.N. continues to carve its own path, using innovation to bridge the gap between eras and pay homage to the legacy of those who paved the way in music.
Watch Dr. Dre and Snoop Dogg’s Still G.I.N. commercial below.
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