Loki’s “Amaphanta” Music Video Hits Passable YouTube Milestone. Durban-native rapper Loki is celebrating a passable milestone as his “Amaphanta” music video surpassed 500,000 views on YouTube 6 months after its release.
The visual, which was shot entirely on an iPhone, proves that raw talent and authenticity can resonate just as much as high-budget productions. Taking to social media to share the achievement, Loki expressed his gratitude, writing:
“iAnthem yaseLokshin just hit HALF A MILLIONI views on YouTube‼️‼️ Ngibong’ ang’qedi 🫱🏾🫲🏼🗞️ S/O @evolutionstudiosdbn, who knew a video shot with a cellphone would go this far!”
The success of “Amaphanta” is a testament to Loki’s ability to connect with his audience through storytelling and visuals that capture the essence of lokshin (township) culture. The music video, released last year, showcases his lyrical finesse over a hard-hitting beat, cementing his status as one of the most exciting voices in SA hip-hop.
What makes this achievement even more special is the DIY nature of the video. Shot on a smartphone, the project defies the notion that high production budgets are necessary for success. Instead, it highlights the power of authenticity, dedication, and the unwavering support of fans.
As Amaphanta continues to gain traction, Loki’s journey serves as an inspiration to independent artists who may not have access to big resources but are willing to bet on their craft. With this momentum, it’s clear that Loki is only getting started.
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