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Nvidia is preparing for the post-GPU AI era as it is reportedly recruits ASIC engineers to fend off competition from Broadcom and Marvell

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  • ASICs are far more efficient than GPUs for inference, not unlike mining cryptocurrency
  • The Inference AI chip market is expected to grow exponentially by the end of this decade
  • Hyperscalers like Google have already jumped on the bandwagon

Nvidia, already a leader in AI and GPU technologies, is moving into the Application-Specific Integrated Circuit (ASIC) market to address growing competition and shifting trends in AI semiconductor design.

The global rise of generative AI and large language models (LLMs) has significantly increased the demand for GPUs, and Nvidia CEO Jensen Huang confirmed in 2024 the company will recruit 1000 engineers in Taiwan.

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