Snoop Dogg is set to deliver the 2025 commencement address at the University of Southern California’s Marshall School of Business graduation ceremony as announced by the university on Tuesday (March 25).
“I am deeply honored to join USC Marshall’s commencement in celebrating the remarkable achievements of these graduates,” said the “Gin And Juice” rapper in a statement. “Commencement is not just a milestone — it’s a launching point. It’s about stepping into your purpose, applying what you’ve learned, and making an impact that matters. I look forward to welcoming them into the next chapter of their journey as leaders, innovators, and changemakers.”
The university praised Snoop as a veteran artist, entrepreneur, and philanthropist, noting that he’s “continually redefined what it means to be an entrepreneur through authenticity, innovation, and strategic brand building for global business success.” He also was named the 2024 Lloyd Greif Center for Entrepreneurial Studies Entrepreneur of the Year, which is considered to be the most prestigious honor bestowed by the Greif Center.
Billboard reported that the rapper previously spoke with hundreds of USC Marshall students back in December during a “Entrepreneur as a Brand” discussion with senior lecturer of clinical entrepreneurship, Albert Napoli, as part of his BAEP 452: Feasibility Analysis class.
Of his address to the class, Napoli expressed, “Snoop Dogg is the ‘Dogg-father of Cool.’ He’s also a passionate and highly successful entrepreneur with a recognizable brand that speaks to a diverse range of demographics.”
USC Marshall’s commencement ceremony takes place on Saturday, May 17 at the Los Angeles Memorial Coliseum for both undergraduate and graduate students. General event details can be found at USC’s 2025 Commencement website.
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