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Profit over privacy? Google gives advertisers more personal info in major ‘fingerprinting’ U-turn
Tech

Profit over privacy? Google gives advertisers more personal info in major ‘fingerprinting’ U-turn

Google has reversed its policy on ‘fingerprinting’ ‘Fingerprinting’ is a technique used to collect personal user data Users have very little say over...

Are A-B tests leading market researchers and online advertisers astray? Study says they could be
Tech

Are A-B tests leading market researchers and online advertisers astray? Study says they could be

Credit: Unsplash/CC0 Public Domain Researchers from Southern Methodist University and the University of Michigan published a study that examines platforms’ A-B testing of...