Taraji P. Henson has acquired her beauty brand for an undisclosed amount from Maesa. According to WWD, the What Men Want actress purchased the TPH By Taraji brand outright from the incubator, taking full ownership.
“Over the past few months I have been in discussions with my partners at Maesa regarding the future of the TPH by Taraji brand, and am pleased to say we have reached a mutually beneficial agreement that has afforded me the opportunity to buy back TPH,” Henson shared with the outlet in an emailed statement.
“From Day One, our shared vision was to create a brand that celebrates hair and scalp with high-performance products rooted in self care, efficacy and inclusivity.”
“TPH by Taraji has started with the idea of celebrating and redefining scalp and hair care and has grown into an incredible brand with a strong identity and loyal consumer following,” added Scott Kestenbaum, Maesa’s chief growth officer, in a separate statement. “After launching and operating the brand for five successful years, we are thrilled to see Taraji take full ownership of the brand as it enters its next chapter of growth.”
TPH was founded by the 54-year-old in 2020. Initially, the brand offered a slate of hair care products before expanding into body care and home products in later years.
“I realized a lot of women were putting weaves in their hair totally neglecting their hair,” Henson explained at the time. “And I know the weave is fabulous, but you have to take care of that hair underneath. And that’s what TPH by Taraji will give you: the most amazing, refreshing experience. This line is perfect for taking care of your natural hair.”
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