“Turn Me Up” visuals subtly reference the braggadocious spirit and rebellious aesthetic seen in Tems’ breakout single, “Try Me.” The upbeat record features a hard-hitting lyrical delivery as Tems seamlessly transitions from English to a Jamaican rap cadence. For early fans of Tems, the video transports them back to the visuals of “Try Me,” as “Turn Me Up” follows a similar creative direction, albeit with a more sultry portrayal of Tems—an alluring side she’s only recently beginning to embrace.
From the outset, it’s clear that the cast fully understands the song’s visual essence, each contributing to the overarching vision set by Tems and film director Loris Russier. Shot in what seems to be a gritty neighbourhood, every frame of “Turn Me Up” is a visual manifestation of the lyrics. Young male gangsters, donning ski masks and makeshift coverings, stand frozen in around and behind Tems, their piercing stares adding an element of raw intensity to the video.
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