New ‘Make It Fair’ campaign wants to tackle ‘content theft’
British creatives band together to urge for stronger copyright law
AI uses content without permission or compensation
Artificial intelligence and Large Language Models are trained on hoards of online information, including songs, articles, comments, books, drawings, pictures, and more – so if you’ve ever commented on an Instagram post, posted a photo to Twitter, or uploaded a video to YouTube – the likelihood is, your work has been used to train a model at some point or another.
These models don’t ask for permission, either, nor does it notify the creator – and these models make millions from the content. OpenAI reportedly used over a million hours of YouTube video data to train GPT-4, and Meta uses public posts from Instagram and Facebook to train its AI model – but British creatives are coming together to fight back.
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