Tech

UK creative industries launch ‘Make it Fair’ campaign against AI content theft

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  • New ‘Make It Fair’ campaign wants to tackle ‘content theft’
  • British creatives band together to urge for stronger copyright law
  • AI uses content without permission or compensation

Artificial intelligence and Large Language Models are trained on hoards of online information, including songs, articles, comments, books, drawings, pictures, and more – so if you’ve ever commented on an Instagram post, posted a photo to Twitter, or uploaded a video to YouTube – the likelihood is, your work has been used to train a model at some point or another.

These models don’t ask for permission, either, nor does it notify the creator – and these models make millions from the content. OpenAI reportedly used over a million hours of YouTube video data to train GPT-4, and Meta uses public posts from Instagram and Facebook to train its AI model – but British creatives are coming together to fight back.

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