Wix Functions will make the online shopping experience more customized
Sites will react in real-time to customer trends and business needs
Launch comes shortly after a new Automations tool was launched
In a bid to keep up with emerging tech and boost customer acquisition and retention, website builder giant Wix has unveiled its new no-code interface, Wix Functions.
Businesses can use the no-code tool to create custom business flows and elements like dynamic pricing rules, checkout conditions and tailored loyalty rewards without needing any coding expertise.
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